Price guide
Guessing prices is easier when you know what moves them. This guide explains the main forces behind the values used in Frame a price, and gives practical clues for estimating a product before revealing the answer.
European consumer prices usually include VAT, while US prices are often shown before local sales tax. That alone can make two advertised prices look more different than they really are. For imported goods, duties and compliance costs can add another layer before the product reaches a shop shelf.
A flagship phone, a premium pair of headphones or a branded perfume may include warranty, service, marketing and distribution costs in the final price. Generic products can be much cheaper, while collector editions, licensed toys and limited stock can push prices higher than the materials suggest.
People often remember the lowest sale price they have seen, not the typical market price. Seasonal discounts, marketplace coupons, clearance periods and bundled accessories can make a product temporarily feel cheaper than its normal reference price.
Start with the category: everyday grocery, appliance, premium tech, furniture or service. Then adjust for brand, country, taxes and whether the product is entry-level or premium. In the game, use the slider bracket to express uncertainty instead of trying to hit one exact number.
After each round, Frame a price reveals the indicative price and a short fact about the product. Over several games, the most useful signal is not just your score: it is noticing which categories you consistently overestimate or underestimate. That is the editorial purpose of the site.
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